Eliana Proano
Resume
Download the PDF version of my résumé here
Education
Loyola Chicago
BA Advertising & Public Relations, Minor in Marketing · December 2025
Lambda Pi Eta
Communication Honor Society
Coursework: Media Planning & Buying, Creative Concepts and Design Principles, Marketing Strategy, Consumer Behavior & Research, Integrated Marketing Communications, Brand Strategy, Campaign Planning + more!
Experience
Strategic Communications Associate
Catholic Extension Society · Chicago, IL · Jan 2026 - present
- Manage social media content for audiences of 127k+ on Facebook and 10k+ on Instagram, using paid and organic strategies
- Publish 3-4 posts weekly, contributing to 11% Instagram and 77% Facebook engagement growth over six months
- Managed a website redesign project, coordinating with external partners and tracking details to keep the process moving
- Maintain donor records and oversee print distribution of Extension magazine
Strategic Communications Intern
Catholic Extension Society · Chicago, IL · Jun 2024 - Dec 2025
- Helped create social media content during the papal conclave that contributed to the highest month of social media engagement in the organization's history.
- Created and scheduled social media content across Facebook, Instagram, and X to maintain a consistent social calendar
- Coordinated quarterly distribution of approximately 50,000 copies of Extension magazine
- Adapted print articles into digital, mobile-optimized web content
STARS Peer Mentor
Loyola Chicago, Center for Diversity and Inclusion · Chicago, IL · Aug 2023 - May 2025
- Mentored five first-generation students of color through individual and group sessions, connecting them to campus resources
- Designed Instagram content in Canva to increase student engagement and event attendance
- Facilitated monthly campus-wide programs, supporting event planning, logistics, budgeting, and outreach
Skills
- Social media
- Content strategy, copywriting, and publishing across Facebook, Instagram, and X, paid and organic
- Tools
- Meta Business Suite, Sprout Social, Meltwater, Google Analytics 4, Adobe Creative Cloud, Canva, WordPress, Microsoft 365
- Coordination
- Event planning, logistics, budgeting, and outreach; project coordination with external partners; print distribution of a 50,000-copy magazine
- Design
- Adobe Creative Cloud editing and packaging design, print ads, Canva, short-form video creation, working knowledge of Gestalt principles
- AI
- Using a human-AI-human approach, AI is integrated into daily workflows. Skilled at using AI tools for communications work, including Microsoft Copilot, AI-assisted research, drafting, and brainstorming.