Eliana Proano
About me
A communications professional covering social media content, campaign strategy, media planning, and design. Day to day, that means creating and managing social media content for a national nonprofit audience, grounded in an advertising and PR foundation from Loyola Chicago.
Outside of work: dancer, theatergoer, romance reader, pop culture obsessed, and loves a good to-do list - usually early to whatever trend is about to take over everyone's feed!
Education
Coursework: Media Planning & Buying, Creative Concepts and Design Principles, Marketing Strategy, Consumer Behavior & Research, Integrated Marketing Communications, Brand Strategy, Campaign Planning + more!
Selected social media work
Facebook posts written and published for Catholic Extension Society - a few selected examples.
Black History Month reel made utilizing Premiere Pro for @catholicextension, about St. Patrick and Holy Spirit Church in Loiza, Puerto Rico.
Short-form video work: plays above, or watch it on Instagram
Relevé brand media kit
Relevé is a fictional beverage brand I created for my design class at Loyola Chicago. I love energy drinks but not the ridiculous flavors, so I invented my own: a caffeinated juice with real fruit and green coffee extract. I built the entire media kit myself - press release, audience research, print ad and social media, and packaging.
- Deliverables
- Press release, audience research, print ad and social media, packaging
- Made with
- Adobe InDesign, Adobe Illustrator, Adobe Dimension
- Course
- Designing for AD/PR, Loyola Chicago
School work
Campaign work from my advertising courses at Loyola Chicago, from strategy through creative. Samsonite and Adidas were class projects. Bear Icebox Communications was a real client brought into the classroom through Loyola Engaged Learning.
Samsonite
Integrated media plan · Media Planning, Loyola Chicago · 15 pages
Adidas
Capstone campaign to build consumer trust and curb greenwashing allegations · Advertising Capstone, Loyola Chicago · 17 pages
Bear Icebox
Full IMC plan for Bear Icebox Communications · Integrated Marketing Communications class · 15 pages
A full IMC plan for a real class client, PR agency Bear Icebox Communications: the research, the "Press Play" campaign pitch for a new AI consulting service, sample ad creative, KPIs, budget, and timeline.
Center for Diversity and Inclusion
Two years with Loyola Chicago's Center for Diversity and Inclusion, supporting first-generation students of color and campus-wide programming.
- Events and logistics
- Monthly campus-wide programs, from planning and logistics through budgeting and outreach
- DEI
- Working knowledge of diversity, equity, and inclusion, developed through trainings and mentoring first-generation students of color
Event flyers designed in Canva for the Center for Diversity and Inclusion and the STARS program.
Designed for Loyola Chicago's Center for Diversity and Inclusion and STARS program events.
Skills
- Social media
- Content strategy, copywriting, and publishing across Facebook, Instagram, and X, paid and organic
- Design
- Adobe Creative Cloud editing and packaging design, print ads, Canva, short-form video creation, working knowledge of Gestalt principles
- AI
- Using a human-AI-human approach, AI is integrated into daily workflows. Skilled at using AI tools for communications work, including Microsoft Copilot, AI-assisted research, drafting, and brainstorming.
- Coordination
- Event planning, logistics, budgeting, and outreach; project coordination with external partners; print distribution of a 50,000-copy magazine
- Tools
- Meta Business Suite, Sprout Social, Meltwater, Google Analytics 4, Adobe Creative Cloud, Canva, WordPress, Microsoft 365